Update! 2 New Essays Released from the forthcoming Zingerman’s Guide to Good Leading, Part 4; A Lapsed Anarchist’s Approach to the Power of Beliefs in Business

by Maggie Cease

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Two New “Secrets” From Zingerman’s Slip Onto Market!

New booklets on the power of beliefs in business from co-founder Ari Weinzweig

Zingerman’s co-founder Ari Weinzweig has spent the last three years studying, reflecting on and writing about the critical role of beliefs in the businesses and organizations of which we’re a part.  The first fruits of that labor are hitting the market this week in the form of two new pamphlets—Secrets #40 and #41—from his new book.  The full, 500-page, Zingerman’s Guide to Good Leading, Part 4; A Lapsed Anarchist’s Approach to the Power of Beliefs in Business will be released later this spring.  To help intellectually hungry readers begin the learnings process that the book will bring to market, Weinzweig and Zingerman’s Press have done a special, limited edition, advance release of two of the essays from the new work:

Secret #40, “The Power of Beliefs in Business; How What We Believe Alters What Happens at Work Every Day” is an in-depth, rarely discussed look at how our beliefs are the root system of our organizational lives, and how they’re contributing both positively and negatively to what’s happening when we go to work each day. One reader reflected that the essay contains, “Forty pages that have the power to change your life.”  

Secret #41, “Leading with Positive Beliefs; Letting Go of the Fourth Illusion.”  In it, Ari argues the Fourth Illusion is that we will somehow get positive outcomes out of negative beliefs. This pamphlet outlines the more productive path forward—leading with positive beliefs makes great things happen!  It’s an eye-opening, and potentially life-altering, exploration of how the beliefs we choose are leading the outcomes we’re getting. 

A hundred years ago, single-subject pamphlets of this sort were a common publishing practice, especially among the anarchist writers Ari admires. They were, he explains, “akin to social media at the turn of the 20th century.”   Lighter than an e-reader, each booklet allows for easy accessibility, insightful business lessons in easy to digest, “bite-sized” publications.  The full sized business books--Parts 1, 2 and 3 in the Guide to Good Leading series (see zingermanspress.com) contain Secrets #1 through #39.  The new volume, Part 4, will bring forth Secrets #40-49.
 
The new book has been winning kudos from creative business writers and leaders across the country. Philosopher, author, professor and consultant, Peter Koestenbaum, says, “The more I know, learn and think about Ari’s work, and discover how he applies to Zingerman’s Community of Businesses, the more convinced I am that it is a gem in today’s revolutionary leadership movement.  That field has been dominated by two towering pioneers who reach similar conclusions to Ari’s.  These authors are Peter Block and Robert Putnam.  Ari’s work definitely is in that category. Ari’s writing is very readable and continually it is spot-on wise.” 

​Restaurateur and writer Danny Meyer adds that, “The Power of Beliefs in Business is chockfull of fresh wisdom—and enough memorable ‘Ari-isms’—to set anyone up to be a champion."   And Adam Grant, Wharton professor and New York Times bestselling author of Give and Take and Originals, opines: “With a tablespoon of generosity and history, a dash of food, and a pinch of art and anarchism, Ari delivers a tasty recipe for building healthy organizations.

As with all of Ari’s written work on leadership, the pamphlets bring together the voices of progressive business writers, anarchists, philosophers, poets, painters, and a healthy peppering of Zingerman’s partners and staff.  Written in his unique, conversational style, with plenty of good quotes and quips, the pamphlets will challenge the beliefs of any business thinker and progressive leader.  As Ari writes in the introductory comments to the new book, “as you read and reflect on what follows, it’s likely that some of your beliefs will be challenged—even changed.”  And as Dr. Koestenbaum states with confidence, “Ari’s writing will change the reader.”
  
For more on Secrets #40 and #41 or Ari’s other writings, see Zingtrain.com. Or contact Jenny Tubbs at 734-663-9304.  

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